Manufacturing Virtual Reality

RPD worked with various brands to reduce the cost of virtual reality viewers below £1 per unit, to be used in marketing campaigns and experiences around the world.

Project

Virtual Reality Viewers

 

Client

Various

 

Location

Global

 

Timeline

6 Week leadtime

 

Cost

<£1 per unit

RPD worked with various brands to reduce the cost of virtual reality viewers below £1 per unit, to be used in marketing campaigns and experiences.

 

Virtual reality has become accessible over 2015, with cheaper tools for filming and displaying immersive experience. RPD has been working with brands to reduce the costs of these viewers and create new ways for the technology to be applied.

 

With our supply chain in South China, we have reduced the costs of these units to below £1, making them suitable for giveaways alongside marketing campaigns.

 

Brands have used virtual reality in many applications this year. One company have used VR it to allow foreign students to buy apartments and explore their local area, without ever leaving home.

 

RPD recently worked with a car manufacturer to imagine how customisation could be done in 3D – as part of a direct mailer. Using a phone app, customers are able to change components and colours within the car. With the phone in a cardboard viewer, you are able to explore the car from inside and out, taking it for a drive around a chosen area.

 

These viewers are available for purchase and customisation through RPD, with short lead times and full colour printing.

The viewer is designed by 10XArmy and uses a cardboard construction, with injection molded eye pieces. The device is provided flat packed, with simple assembly.

The device can be full colour printed around the external and internal surfaces. The user can insert their smartphone of most models into the Velcro compartment.

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RPD International is a company registered in England and Wales with company number 08132895

16 Bowling Green Lane, London, EC1R 0BD, UK  with subsidiaries in Amsterdam, China and Singapore